The FTC is taking a strong stance on earnings claims in advertising copy.
The agency recently posted a list of 1,100 businesses they put on notice that they:
“could incur significant civil penalties—up to $43,792 per violation—if they or their representatives make claims about money-making opportunities that run counter to prior FTC administrative cases.”
And quite a few companies in the financial publishing industry are on the list.
Up to $43k per misleading copy claim could turn a single promo into a devastating loss for a small, unprepared company.
You can read the FTC notice here.
And you can see the full list of companies receiving the notice here.
This is a major area of concern for the FTC, consumer protection boards, and FPMA.